KW

Kelly Williams

Growth & Performance Marketing  ·  Senior Creative Producer @ Inkitt

Galatea Stories + CandyJar  ·  8-Figure Annual Ad Spend  ·  AI-Powered Creative Ops

hi@hellokelly.me linkedin.com/in/kelly-williams-connect Phoenix, Arizona
3.3×
CTR (3.5% → 11.56%)
+148%
YoY ad spend scale
10+
production designers managed
4–5
automated processes shipped last quarter

Summary

Built and run the creative operations function at Inkitt — 8-figure annual ad spend across two mobile apps (Galatea + CandyJar), full UA-to-install journey on iOS, Android, and connected TV. Absorbed full Director of Marketing creative scope in 2023; rebuilt it on Claude + Claude Code into an AI-powered automation infrastructure that powers the entire growth team.

Experience

Mar 2026 – Present Phoenix, AZ · Remote 3 yrs 9 mos at Inkitt

INKITT

Senior Creative Producer — Performance Creative & Creative Operations

  • Architected the growth team's AI automation infrastructure on Claude + Claude Code — automated ASO uploads across 7 languages (168 images per CPP/CSL), thousands of A/B tests on interactive playables (MIPs + SIPs), and creative request intake.
  • Unified growth + creative teams on Linear with AI-standardized briefing templates — eliminated cross-team handoff friction and made every brief, request, and test cell legible to every stakeholder in one place.
  • Sole architect of the CTI funnel for three years — every landing page, App Store CPP, and ASO surface across Galatea and CandyJar.
  • Scaled ad spend 148% YoY while reducing CPI 35% ($6.96 → $4.55) and lifting Net ROAS from 34% to 45%.
  • Built the Galatea creative testing framework — overall performance lift on TikTok, Applovin, and Meta.
Sep 2022 – Mar 2026

Earlier Inkitt Roles

Creative Producer (Dec 2022 – Mar 2026)  ·  Digital Production Artist & Project Manager (Sep 2022 – Dec 2022)

  • Engineered the original Galatea Stories creative testing framework. Produced paid-social creative across Meta, TikTok, Snapchat, and Pinterest at platform spec; managed cross-functional teams of up to 30 to deliver campaigns on time and on budget.
May 2022 – Sept 2022 Phoenix, AZ

RESORTPASS

Asset Coordinator (Contract)

  • Owned image quality and brand-aesthetic compliance across 80+ hospitality properties (Hilton, private clubs) entering the ResortPass booking platform — sole reviewer on asset approvals.
  • Built standardized intake and review workflows with account managers that cut review cycle times and scaled cleanly across small and large engagements.
Feb 2022 – Aug 2022 Phoenix, AZ

REPUBLIC SERVICES

Asset Manager (Contract)

  • Owned the enterprise digital asset library (Adobe Experience Manager) for marketing and brand — full lifecycle for photo, video, and audio across the organization.
  • Designed QC and tagging standards for every asset entering the DAM and operated it at enterprise scale across departments.
Mar 2019 – July 2021 Wheeling, IL

HANDY LIVING / DOMESIS

Asset Manager and Designer (Web & UX)

  • Drove design and asset operations for retail channel partners — Wayfair, Costco, Target — managing 20+ active product launches daily and improving sales conversion through optimized listings.

Top Skills

Creative Operations
Performance Marketing
Creative Testing
Landing Page & Playable Design
Vendor & Freelance Management
App Store Optimization
Data Driven Decision Making
AI Infrastructure
Cross-functional Leadership
Figma · Adobe CS · Linear
2012 – 2016

Education

North Central College

B.A., Graphic Design

Certifications

Open To

Creative Operations · Senior Creative Producer · Growth Operations

Head of Performance Marketing · Creative Services Manager

Remote-preferred, US-based.

Get in touch →